While some people prefer not to use teeth whitening toothpaste because of any potential issues it may cause the teeth or gums long-term, we should perhaps point out that these claims are somewhat unfounded. Not to say that prolonged use wasn’t bound to open your gums to potential risks back when these types of toothpaste were poorly formulated.

It’s just that they have come a really long way since, with most of them being FDA approved nowadays. So if you’re looking to switch toothpaste and you’re interested in one with whitening properties, then consider one of the ten best teeth whitening toothpaste the market has to offer.

 Best Teeth Whitening Toothpastes – Reviews

8ARM & HAMMER Advance White Extreme

The White Extreme by ARM & HAMMER is wonderful whitening toothpaste that functions uniquely to offer a remarkably brighter smile. Its special formula features peroxide and soda to ensure high whitening power plus low abrasion.

This baking soda further helps neutralize acids which weaken, erode your enamel. The toothpaste also has fluoride for proper cavity prevention but stronger enamel, while also ensuring no tartar buildup. It also utilizes a unique Stain Defense technology for preventing future stains.

7Crest 3D White Radiant Mint

Brighten your teeth for a more brilliant and fresher smile by using the Crest 3D Radiant Mint toothpaste. It is formulated to clear up to 80-percent surface stains with its enamel-free teeth whitening formula.

While preventing future stains, it strengthens your teeth and also prevents cavities to an impressive degree. Furthermore, this fluoride toothpaste enjoys a very fresh flavor of radiant mint.

6Crest 3D White Brilliance

Ranking among the best teeth whitening toothpaste out there, the Crest 3D White Brilliance is a great illuminating complex that whitens teeth by unlocking rigid surface stains excellently.

It contains micro-cleansing teeth whiteners that further polish away the surface stains, while its gentle foaming ensures proper cleaning of difficult-to-reach spots. Its enamel-safe fluoride formula also offers an impressive degree of cavity prevention.

5Colgate Total Whitening Toothpaste

With the Colgate Total Plus, you are guaranteed to get a high standard anti-cavity and also anti-gingivitis fluoride toothpaste that offers good decay-preventive dentifrice for helping reduce and avert plaque and gingivitis effects.

It gently removes and also prevents stains and leaves your mouth with a fresh breath, fighting germs for up to 12 hours. It is also enamel-safe, paraben-free, and helps with tartar control.

4Crest Complete Whitening Plus

The sheer teeth-whitening power of the Crest Complete Plus is truly remarkable, a toothpaste that is considered among the few if not the only toothpaste option that blends the great teeth-whitening power of the Crest toothpaste and the breath-refreshing properties of the Scope mouthwash. It delivers a special cleaning action for effective removal of surface stains while preventing cavities and tartar buildup.


Created using natural ingredients, Cali White’s toothpaste is among the most effective whitening toothpaste choices available today. Also detoxifying, the ingredients include approved organic coconut oil, baking soda, and activated charcoal, blending to create a strong-action teeth-whitening formula yet without tooth sensitivity.

It also provides an improved gum health and keeps your breath fresh while preventing tooth cavities.

2Tom’s of Maine Antiplaque/Whitening Toothpaste

If you want a teeth whitening toothpaste featuring 100 percent natural ingredients in a fluoride-free formula, then this version by Tom’s of Maine will surely do.

This toothpaste features zinc citrate along with natural flavor extracts which blend with other natural ingredients for the best performance formula for giving your teeth a complete shine and health. This anti-plaque, whitening fluoride-free toothpaste is also cruelty-free and gluten-free.

1Sensodyne Pronamel Gentle

Highly popular for all the right reasons, the Sensodyne Pronamel is a great teeth whitening toothpaste created to offer protection to your teeth from acid erosion.

Besides offering many regular toothpaste benefits, it helps protect your enamel against further damage from dental-wasting foods. Its special optimized formula allows essential minerals such as calcium penetrate the enamel for stronger teeth, fighting cavities, and for providing a long-lasting fresh breath.

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Whitening Toothpaste Guide

Everyone wants pearly white teeth as first impressions can only be made once. Even for those who aren’t as conscious, it is still nice to know your teeth are healthy on the inside and look good on the outside.

Quality whitening toothpaste can make a huge difference to your life and when you find the right one, it feels great. There are so many on the market today that it can be hard to tell them apart. For many people, finding one that is as effective as the manufacturer says it is has become nearly impossible. that is why we have created this buyer’s guide to help clear up a few things so you can make an educated decision.

What To Look For In A Whitening Toothpaste


As with any oral care product, whitening toothpaste is only as good as its ingredients. Some are far better than others and there are even natural products out there. Here are some of the more common ingredients you can find on the box.

Hydrogen Peroxide

This is a common ingredient in a lot of oral hygiene and is essentially a bleaching agent but safe in small doses that you will get in whitening toothpaste. It helps to lift surface stains and even gets rid of bacteria. You often get more of it in specialist toothpaste such as those aimed at smokers or coffee drinkers.

Be mindful of how much you use as it can negatively impact the enamel on your teeth.


Another common ingredient that helps to keep your mouth clean, strengthening teeth and killing bacteria along the way. Anyone with sensitive might find it a little harsh but it is good for cavity protection.

Activated Charcoal

A favorite of many who prefer natural toothpaste as it can be used instead of some of the regular ingredients in whitening products. Activated charcoal doesn’t damage enamel but does help to remove plaque and get rid of bacteria whilst remaining fine for those with sensitive teeth.


This is often found in natural whitening toothpaste and can be used to thicken the texture in gels as well as whiten teeth. It is also used to remove plaque and is found in products tailored towards those with sensitive teeth and gums.

Extrinsic and Intrinsic Stains

A good whitening toothpaste will be able to tackle both of these types of stains and essentially, extrinsic stains are those you can see on the outside, and intrinsic are stains occur within the teeth but can be seen outside. The better products will not be shy about telling you what they are capable of so if you can find one that tackles both types of stains then it is a good place to start.


Don’t be fooled by the marketing techniques – the results are what you need to pay attention to. There are some excellent whitening toothpaste’s on the market that doesn’t cost a lot considering how well they work. That being said, you want to find a product that has multiple purposes so as well as being good for lifting stains, you need your whitening toothpaste to be effective at cleaning your mouth and teeth and killing bacteria.

Anything that ticks all these boxes and doesn’t break the bank should be considered value for money.

How Fast Does Whitening Toothpaste Work?

Every product is going to tell you it makes you a few shades lighter within a week but this isn’t always the case. The general length of most whitening toothpaste for a noticeable difference is between two to six weeks so if you aren’t getting results after that time, you should look into changing your toothpaste.

Tips For Whitening Teeth

On top of quality whitening toothpaste, it is also important to remember the best way to brush. Many dentists say a good toothbrush is as important as the toothpaste you use and electric is preferable to a regular brush. The following tips will help you to use your whitening toothpaste to its full potential:

  • Brushing Time: It is recommended that you brush for at least two minutes at a time. Most people brush twice a day, in the morning and before bed but if you can brush after consuming sugary foods.
  • Don’t Brush Too Hard: When you press too hard, the bristles can scratch the enamel and even create small holes where food gets in and is hard to remove. Bacteria will love this so do what you can to prevent it and brush sensibly.
  • Use A Circular Motion: Brushing back and forth just isn’t as effective at cleaning teeth and lifting stains. If you want to change the shade of your teeth, use a circular motion.
  • Rinse: This will help to get rid of any bacteria or tiny food particles and leave your mouth feeling clean and fresh.